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When did your company stop listening to its core customers?
I read a nice article recently from Seth Godin called the cycle of customers who care. It provides a useful model to describe how companies grow and to a large extent fail over time in the eyes of...
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The Content Deluge is Approaching
The s*** is about to hit the fan with Content Marketing. Are you creating a great content brand or a more efficient content machine? Are you making music or noise? We think the slideset embedded below...
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The State of Digital (Scotland) 2012 – key findings presentation
Embedded below are the key findings from the 'State of Digital Scotland Survey (2012)'. This online survey was conducted in Autumn of last year and asked Senior Decision Makers and Business Leaders in...
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Fast running out of Digital Skills
Few would argue that we are now living in a digital world, particularly as more of our lives are spent constantly connected. Businesses while slow to react have now woken to this idea and in a recent...
View Article50 Customer Experience Quotes
This slideshow is packed full of great quotes. Worth a few minutes of your time. My favourite is from Roger Staubach, “there are no traffic jams along buy propecia online no prescription the extra...
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Gamification: what you should know (guest post)
While only some of you may have heard about gamification most of you will have experienced it on the websites and social media platforms you use. Being able to see your followers and those of others on...
View ArticleObermutten, putting their village on the map through Social
We loved this example of a small town that decided to put themselves on the map through Social Media. Some of the most ‘remarkable’ ideas are also the simplest… As always your comments are most...
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The Scottish Export Survey, what do businesses need in 2013?
We are delighted to be coordinating the 2013 Scottish Export Survey. We would be very grateful if you could spare 10 minutes to complete the survey and have your say. cheap glasses online You will find...
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Our Social Media Landscape is healthy and constantly evolving
The latest version of the Conversation Prism (now in version 4) was published recently by Brian Solis. Versions now exist for 2008, 2009, 2010 and 2013. where to buy glasses online While Solis has...
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Social Media Usage in the Middle East
Once again, I am delighted to be visiting the Middle East to deliver the ‘Social Media: Strategy and Management’ elective class on the Strathclyde MBA Programme. I look forward to meeting everyone in...
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